Total Launch Awango by Total
JAKARTA, December 17, 2013 – As an embodiment of its concern to people who live in remote areas and do not have any access to electricity, Total through PT TATS Indonesia (TATSI) launched Awango by Total, a socially oriented brand to exercise commitment on access to energy program through solar lamp products with high quality but in affordable price and brighter than kerosene lamps.
Three products of Awango by Total that have been sold in Indonesia market are : Dlight S20 (up to 8 hours light, rechargeable using AC or solar/dual charging), Dlight S300 (up to 16 hours light, dual charging, can be used to charge mobile phone), and Sundaya Ulitium(up to 60 hours light, dual charging, up to 4 lamps, can be used to charge mobile phone etc).
In doing its business in Indonesia, PT TATSI, as part of TOTAL Group, is fully supported by Total E&P Indonesie. President Director/General Manager Total E&P Indonesie, Elisabeth Proust, said this effort is a contribution from Total to support millions of households in Indonesia to get access to electricity. In Indonesia there are 16.78 million households (26,63%) not connected to electricity grid.
PT TATSI was created in 2010, and from November 2011 to October 2013 in excess of 34,000 lamps have been sold reaching 170,000 people in partnership with local distributors that could be in several form of business entity such as Cooperative, NGO, Foundation , PT or CV for distribution to East Java, Aceh, North Sumatra, Riau Islands, East Kalimantan, Sulawesi and NTT.
"Our program for 2014 onwards is to scale up the business to entire regions in Indonesia," said Suharmoko, Director of PT TATSI.
Through Awango by Total, Total has developed a social business, a social enterprise that have a social mission but is run as normal business that adopt market based approach, with three objectives : deliver social, economic and environmental benefits ; ensure economic viability, build a sustainable business.
Indonesia is one of three countries (others are Cameroon and Kenya) that become pilot projects of this effort, when Access to Solar program was launched in 2010, at the present time the number has been extended to 17 countries. Awango by Total is targeted to reach 5 million people or one million households by 2015.
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